Brand and Retail Marketing Manager

About Us

Majestic Cosme is a premium Japanese regenerative skincare brand powered by stem cell and peptide technology, headquartered in Tokyo with retail operations in Jakarta. We are currently present in Boots Indonesia and expanding into Sogo and Seibu. Our products are positioned in the premium segment and our retail footprint is growing. The problem we are solving now is brand awareness and in-store sales. Most people in our target market do not know us yet. That is the gap this role exists to close.

What the Job Actually Is

We need someone who understands how to build a brand in the real world, not just on a slide deck. Our sales happen in premium department stores and pharmacy retail. Your job is to make more people know about Majestic Cosme, walk to our counter, and buy.

That means you need to be equally comfortable thinking about Instagram campaigns and thinking about what happens at the counter when a customer walks past. Both matter. Neither works without the other.

This is a hands-on role. You will plan, brief, execute, and measure. There is no large team beneath you to delegate everything to. You need to be someone who can think strategically and still do the work.

What You Will Own

Retail sales and counter performance Our products are on shelves in premium stores. Your first priority is understanding why people are not buying more, and fixing it. That includes visual merchandising, in-store promotions, counter staff activation, sampling strategies, and anything else that drives conversion at the point of sale.

Brand awareness campaigns Most of our target audience has never heard of Majestic Cosme. You will build and execute campaigns across TikTok, Instagram, and digital channels with the specific goal of driving people into stores. Online engagement that does not connect to offline traffic is not the priority.

Department store retail marketing You will lead marketing around our presence in Boots and our upcoming launches in Sogo and Seibu. This includes launch events, in-store activations, and partnership coordination with the retail teams.

Brand partnerships and activations Building relationships with aesthetic clinics, dermatologists, and beauty communities in Jakarta to extend brand reach into trusted professional channels.

Brand consistency Majestic Cosme is a premium Japanese brand. Every piece of communication, whether it is an Instagram post or a shelf talker, must look and sound like that. You are responsible for making sure it does.

What We Are Looking For

• Minimum 5 years of marketing experience, with at least 2 to 3 years specifically in beauty, skincare, or lifestyle retail.
• You have worked on marketing for a product that is physically sold in a store and you can point to something specific you did that moved sales. If you cannot give a concrete example, this role is not the right fit.
• You understand both offline retail and digital marketing and know how to connect them. You are not a specialist in one who barely understands the other.
• You have a genuine feel for the premium Indonesian female consumer aged 30 to 45. You understand how she shops, what influences her, and what kind of brand communication earns her trust.
• Strong English is required. You will communicate with Tokyo HQ regularly.
• You are comfortable working in a lean team where you are expected to take initiative. If you need a large structure around you to be effective, this will be frustrating for both of us.

This Role Is Not For You If

You have only done digital marketing and have never worked close to physical retail. Your experience is in mass market FMCG and you have never worked with a premium or luxury brand. You are looking for a role where strategy is your job and execution is someone else's problem. You need a big team and a large budget to produce results.

• List the beauty or skincare brands you have worked with and your role in relation to each.
• Answer this question: Describe one specific retail or brand campaign you owned. What was the challenge, what did you do, and what were the measurable results?
• Confirm that you are based in Jakarta and available for full-time on-site work.