Japanese metaverse platform pioneer CLUSTER was released in 2017. Through smartphones, computers and headset VR devices, users can participate in events such as live music virtually, or play with friends in a space created by the user. The service is run by CLUSTER, a Japanese venture with the same name as the service.
The company has a wealth of experience, including the "Virtual Shibuya" project, which was approved by Shibuya Ward and attracted 550,000 people in a few days in the COVID affected Halloween event. In 2020, there were over 1,500 events, 4.5 times as many as the previous year.
Virtual YouTubers have been popular since around 2018, and real artists who have seen how they can be used are coming to this market. There is still a huge demand for live music, and the audience is also buying tickets to attend, at prices comparable to real live music, such as 5,000-6,000JPY (45-55USD).
From 2020, everything that can be called an event is no longer possible in the real world under COVID restrictions. All of them came into CLUSTER, and at its peak there were more than 1,000 enquiries in six months. They will see even more events, and sales will be twice as high as in 2020.
The latest trend is the emergence of a different kind of demand for entertainment. In recent years, there has been a rise in demand for a different kind of event: conferences, company-wide meetings and informal training for companies' clients. Mirai Group Japan gives you insight information on the latest movements of business in Japan, which inspires you to find the best plan and strategy.
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